#5Things: This Week in Social

This week #5Things celebrates it's 150th episode!  The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more!

The Things: 

1. Skepticism rises for ByteDance's new Lemon8: Aimed at a Gen Z-type audience, Lemon8 is an emerging social app that takes fan-favorite elements from other platforms to build what could become a Frankenstein contender under ByteDance leadership. 

2. Twitter in General is in its Flop Era: Twitter Circles promised to bring the privacy of IG Close Friends to the platform but appeared to break over the last week; not just showing private tweets to non-followers, but also putting them in the FYP of random users
3. Launch of Meta Verification: Meta’s recently announced the launch of Meta Verified, a $15 per month subscription that allows Instagram and Facebook users to get a blue verification badge on their accounts. 
4. TikTok offers a Reset on FYP: Long considered its greatest asset, TikTok newly unveiled the ability to wipe and reset your FYP's algorithm. 
5. Tidal Goes Live: Amongst the competitive wave happening with other music app releases, Tidal announced their version of Spotify's DJ feature called Live.

Sources: Digiday, NYT, 9to5Mac, Buzzfeed News, Mashable, Bloomberg, CNN, TechCrunch

Hosts: Joey Scarillo, Jessica Womack, Kylie MacDonald

The #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast!
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Voting ends April 20th, 2023!

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